WEBDESIGN & BRANDING

Designed & implemented
new fashion e-commerce

Designed & implemented
new fashion e-commerce

Designed & implemented
new fashion e-commerce

ROLE

Designer and Innovation

Designer and Innovation

Designer and Innovation

EXPERTISE

Product Design

Product Design

Product Design

YEAR

2024

2024

2024

Project description

Project description

Project description

Timeline

Aug 2024 – Nov 2024

Background

With a focus on modernity and urban life, MOUN’s creations blend textures, cuts, and materials that invite the discovery of unique styles. Their mission is to create pieces that help people embrace their diversity and express who they truly are, without labels or limitations.

MOUN approached me to translate these values into a digital presence through a website that would serve not only as a showcase for their collections but as an extension of their identity. The initial project focused on designing and implementing a functional and visually impactful e-commerce platform, later expanding to include branding elements such as packaging, thank-you cards, a membership program, email management solutions and social media materials.

With a focus on modernity and urban life, MOUN’s creations blend textures, cuts, and materials that invite the discovery of unique styles. Their mission is to create pieces that help people embrace their diversity and express who they truly are, without labels or limitations.


MOUN approached me to translate these values into a digital presence through a website that would serve not only as a showcase for their collections but as an extension of their identity. The initial project focused on designing and implementing a functional and visually impactful e-commerce platform, later expanding to include branding elements such as packaging, thank-you cards, a membership program, email management solutions and social media materials.

Process

Process

Process

Research & Planning

Conducted an in-depth analysis of MOUN’s brand identity, target audience, and competitors. Defined clear goals: a sleek, functional ecommerce site that highlights products while maintaining seamless usability. Developed a detailed timeline and deliverables for the project.

Conducted an in-depth analysis of MOUN’s brand identity, target audience, and competitors. Defined clear goals: a sleek, functional ecommerce site that highlights products while maintaining seamless usability. Developed a detailed timeline and deliverables for the project.

Design & Prototyping

Designed the ecommerce interface in Figma, prioritizing an intuitive layout, bold typography, and visual storytelling to reflect the brand’s values. Ensured a cohesive look and feel that aligned with MOUN’s focus on inclusivity and sustainability.

Designed the ecommerce interface in Figma, prioritizing an intuitive layout, bold typography, and visual storytelling to reflect the brand’s values. Ensured a cohesive look and feel that aligned with MOUN’s focus on inclusivity and sustainability.

Implementation

Built the website using Wix Studio, integrating ecommerce functionalities such as product categorization, a seamless checkout process, and mobile responsiveness. Personally managed all stages, from initial concept to live deployment, ensuring consistency and quality throughout.

Built the website using Wix Studio, integrating ecommerce functionalities such as product categorization, a seamless checkout process, and mobile responsiveness. Personally managed all stages, from initial concept to live deployment, ensuring consistency and quality throughout.

Branding Expansion

Created packaging designs that reflect MOUN’s minimalist aesthetic. Designed thank-you cards to enhance the unboxing experience and foster customer loyalty. Developed a strategy for a membership program to encourage recurring engagement and purchases.

Created packaging designs that reflect MOUN’s minimalist aesthetic. Designed thank-you cards to enhance the unboxing experience and foster customer loyalty. Developed a strategy for a membership program to encourage recurring engagement and purchases.

Results

Results

Results

  1. Successfully launched the ecommerce website, now live as MOUN’s primary digital storefront.

  1. Successfully launched the ecommerce website, now live as MOUN’s primary digital storefront.

  1. Received positive feedback from MOUN’s team and customers regarding the website’s design and usability.

  1. Received positive feedback from MOUN’s team and customers regarding the website’s design and usability.

  1. Established an ongoing partnership to further develop branding, digital marketing, and social media strategies.

  1. Established an ongoing partnership to further develop branding, digital marketing, and social media strategies.

Next steps

Next steps

Next steps

To ensure the long-term success and continued growth of MOUN’s digital presence, the following steps are planned:

To ensure the long-term success and continued growth of MOUN’s digital presence, the following steps are planned:

To ensure the long-term success and continued growth of MOUN’s digital presence, the following steps are planned:

Improve SEO

Optimize on-page and technical SEO to increase visibility and drive organic traffic.

Optimize on-page and technical SEO to increase visibility and drive organic traffic.

Enhance Institutional Pages

Redesign and improve the layout and content of pages such as "Cuide da sua peça Moun / eng.: Take care of your Moun piece" and "Tabela de Medidas / Size Guide" to align with MOUN’s brand identity and storytelling.

Redesign and improve the layout and content of pages such as "Cuide da sua peça Moun / eng.: Take care of your Moun piece" and "Tabela de Medidas / Size Guide" to align with MOUN’s brand identity and storytelling.

Fix Potential Bugs

Regularly test the website to identify and resolve any functionality issues.

Regularly test the website to identify and resolve any functionality issues.

Content Updates

Maintain a monthly update cycle to add new collections, refresh visuals, and incorporate marketing campaigns.

Maintain a monthly update cycle to add new collections, refresh visuals, and incorporate marketing campaigns.

Performance Tracking

Use analytics tools to monitor site performance and user behavior, leveraging data to inform future improvements.

Use analytics tools to monitor site performance and user behavior, leveraging data to inform future improvements.