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WEBDESIGN & BRANDING
Designed & implemented
new fashion e-commerce
Designed & implemented
new fashion e-commerce
Designed & implemented
new fashion e-commerce
COMPANY
MOUN
MOUN
MOUN
ROLE
Designer and Innovation
Designer and Innovation
Designer and Innovation
EXPERTISE
Product Design
Product Design
Product Design
YEAR
2024
2024
2024








Project description
Project description
Project description
Timeline
Aug 2024 – Nov 2024
Background
With a focus on modernity and urban life, MOUN’s creations blend textures, cuts, and materials that invite the discovery of unique styles. Their mission is to create pieces that help people embrace their diversity and express who they truly are, without labels or limitations.
MOUN approached me to translate these values into a digital presence through a website that would serve not only as a showcase for their collections but as an extension of their identity. The initial project focused on designing and implementing a functional and visually impactful e-commerce platform, later expanding to include branding elements such as packaging, thank-you cards, a membership program, email management solutions and social media materials.
With a focus on modernity and urban life, MOUN’s creations blend textures, cuts, and materials that invite the discovery of unique styles. Their mission is to create pieces that help people embrace their diversity and express who they truly are, without labels or limitations.
MOUN approached me to translate these values into a digital presence through a website that would serve not only as a showcase for their collections but as an extension of their identity. The initial project focused on designing and implementing a functional and visually impactful e-commerce platform, later expanding to include branding elements such as packaging, thank-you cards, a membership program, email management solutions and social media materials.
Process
Process
Process
Research & Planning
Conducted an in-depth analysis of MOUN’s brand identity, target audience, and competitors. Defined clear goals: a sleek, functional ecommerce site that highlights products while maintaining seamless usability. Developed a detailed timeline and deliverables for the project.
Conducted an in-depth analysis of MOUN’s brand identity, target audience, and competitors. Defined clear goals: a sleek, functional ecommerce site that highlights products while maintaining seamless usability. Developed a detailed timeline and deliverables for the project.
Design & Prototyping
Designed the ecommerce interface in Figma, prioritizing an intuitive layout, bold typography, and visual storytelling to reflect the brand’s values. Ensured a cohesive look and feel that aligned with MOUN’s focus on inclusivity and sustainability.
Designed the ecommerce interface in Figma, prioritizing an intuitive layout, bold typography, and visual storytelling to reflect the brand’s values. Ensured a cohesive look and feel that aligned with MOUN’s focus on inclusivity and sustainability.
Implementation
Built the website using Wix Studio, integrating ecommerce functionalities such as product categorization, a seamless checkout process, and mobile responsiveness. Personally managed all stages, from initial concept to live deployment, ensuring consistency and quality throughout.
Built the website using Wix Studio, integrating ecommerce functionalities such as product categorization, a seamless checkout process, and mobile responsiveness. Personally managed all stages, from initial concept to live deployment, ensuring consistency and quality throughout.
Branding Expansion
Created packaging designs that reflect MOUN’s minimalist aesthetic. Designed thank-you cards to enhance the unboxing experience and foster customer loyalty. Developed a strategy for a membership program to encourage recurring engagement and purchases.
Created packaging designs that reflect MOUN’s minimalist aesthetic. Designed thank-you cards to enhance the unboxing experience and foster customer loyalty. Developed a strategy for a membership program to encourage recurring engagement and purchases.
MIDIA PAGE
Explore our latest campaigns, lookbooks, and behind-the-scenes content celebrating self-expression and authenticity in a interactive way.

HOME
Discover the latest collections and explore a curated selection of contemporary, genderless fashion pieces that celebrate individuality.


GRAPHIC MATERIALS | BRAND CARD

GRAPHIC MATERIALS | ENVELOP

GRAPHIC MATERIALS | MEMBERSHIP CARD
GRAPHIC MATERIALS | NEWSLETTER

MIDIA PAGE
Explore our latest campaigns, lookbooks, and behind-the-scenes content celebrating self-expression and authenticity in a interactive way.

HOME
Discover the latest collections and explore a curated selection of contemporary, genderless fashion pieces that celebrate individuality.


GRAPHIC MATERIALS | BRAND CARD

GRAPHIC MATERIALS | ENVELOP

GRAPHIC MATERIALS | MEMBERSHIP CARD
GRAPHIC MATERIALS | NEWSLETTER

MIDIA PAGE
Explore our latest campaigns, lookbooks, and behind-the-scenes content celebrating self-expression and authenticity in a interactive way.

HOME
Discover the latest collections and explore a curated selection of contemporary, genderless fashion pieces that celebrate individuality.


GRAPHIC MATERIALS | BRAND CARD

GRAPHIC MATERIALS | ENVELOP

GRAPHIC MATERIALS | MEMBERSHIP CARD
GRAPHIC MATERIALS | NEWSLETTER

MIDIA PAGE
Explore our latest campaigns, lookbooks, and behind-the-scenes content celebrating self-expression and authenticity in a interactive way.

HOME
Discover the latest collections and explore a curated selection of contemporary, genderless fashion pieces that celebrate individuality.


GRAPHIC MATERIALS | BRAND CARD

GRAPHIC MATERIALS | ENVELOP

GRAPHIC MATERIALS | MEMBERSHIP CARD
GRAPHIC MATERIALS | NEWSLETTER

MIDIA PAGE
Explore our latest campaigns, lookbooks, and behind-the-scenes content celebrating self-expression and authenticity in a interactive way.

home
Discover the latest collections and explore a curated selection of contemporary, genderless fashion pieces that celebrate individuality.


GRAPHIC MATERIALS | BRAND CARD

GRAPHIC MATERIALS | ENVELOP

GRAPHIC MATERIALS | MEMBERSHIP CARD

GRAPHIC MATERIALS | NEWSLETTER

MIDIA PAGE
Explore our latest campaigns, lookbooks, and behind-the-scenes content celebrating self-expression and authenticity in a interactive way.

home
Discover the latest collections and explore a curated selection of contemporary, genderless fashion pieces that celebrate individuality.


GRAPHIC MATERIALS | BRAND CARD

GRAPHIC MATERIALS | ENVELOP

GRAPHIC MATERIALS | MEMBERSHIP CARD

GRAPHIC MATERIALS | NEWSLETTER

MIDIA PAGE
Explore our latest campaigns, lookbooks, and behind-the-scenes content celebrating self-expression and authenticity in a interactive way.

home
Discover the latest collections and explore a curated selection of contemporary, genderless fashion pieces that celebrate individuality.


GRAPHIC MATERIALS | BRAND CARD

GRAPHIC MATERIALS | ENVELOP

GRAPHIC MATERIALS | MEMBERSHIP CARD

GRAPHIC MATERIALS | NEWSLETTER

MIDIA PAGE
Explore our latest campaigns, lookbooks, and behind-the-scenes content celebrating self-expression and authenticity in a interactive way.

home
Discover the latest collections and explore a curated selection of contemporary, genderless fashion pieces that celebrate individuality.


GRAPHIC MATERIALS | BRAND CARD

GRAPHIC MATERIALS | ENVELOP

GRAPHIC MATERIALS | MEMBERSHIP CARD

GRAPHIC MATERIALS | NEWSLETTER

Results
Results
Results
Successfully launched the ecommerce website, now live as MOUN’s primary digital storefront.
Successfully launched the ecommerce website, now live as MOUN’s primary digital storefront.
Received positive feedback from MOUN’s team and customers regarding the website’s design and usability.
Received positive feedback from MOUN’s team and customers regarding the website’s design and usability.
Established an ongoing partnership to further develop branding, digital marketing, and social media strategies.
Established an ongoing partnership to further develop branding, digital marketing, and social media strategies.
Next steps
Next steps
Next steps
To ensure the long-term success and continued growth of MOUN’s digital presence, the following steps are planned:
To ensure the long-term success and continued growth of MOUN’s digital presence, the following steps are planned:
To ensure the long-term success and continued growth of MOUN’s digital presence, the following steps are planned:
Improve SEO
Optimize on-page and technical SEO to increase visibility and drive organic traffic.
Optimize on-page and technical SEO to increase visibility and drive organic traffic.
Enhance Institutional Pages
Redesign and improve the layout and content of pages such as "Cuide da sua peça Moun / eng.: Take care of your Moun piece" and "Tabela de Medidas / Size Guide" to align with MOUN’s brand identity and storytelling.
Redesign and improve the layout and content of pages such as "Cuide da sua peça Moun / eng.: Take care of your Moun piece" and "Tabela de Medidas / Size Guide" to align with MOUN’s brand identity and storytelling.
Fix Potential Bugs
Regularly test the website to identify and resolve any functionality issues.
Regularly test the website to identify and resolve any functionality issues.
Content Updates
Maintain a monthly update cycle to add new collections, refresh visuals, and incorporate marketing campaigns.
Maintain a monthly update cycle to add new collections, refresh visuals, and incorporate marketing campaigns.
Performance Tracking
Use analytics tools to monitor site performance and user behavior, leveraging data to inform future improvements.
Use analytics tools to monitor site performance and user behavior, leveraging data to inform future improvements.
Thank you!
Let's connect
umdejunho productions © 2024. Under construction construction
Thank you!
Let's connect
umdejunho productions © 2024. Under construction construction
Thank you!
Let's connect
umdejunho productions © 2024. Under construction construction
Thank you!
Let's connect
umdejunho productions © 2024. Under construction construction
